Brian Haines

Clean & Clear



Reestablished Clean & Clear’s social presence with a new look and feel to resonate with the Gen Z mindset.



Skin care line Clean & Clear saw a decline in sales and tasked our team to revamp the brand’s social presence. Working as Design Lead in tandem with the Creative Director, we armed ourselves with in-depth research on Gen Z’s to launch a new, vibrant visual system. Textural color-blocking and hand drawn elements added a modern youthfulness. As a result, Clean & Clear saw an influx of new followers and sales for the first time in ten years.