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Morgan's Barbecue

 

MORGAN'S BARBECUE

Logo, menu design and custom typeface for Brooklyn-based Morgan’s Barbecue.

 
 
 
 

process

Morgan, the Texas-style barbecue aficionado, needed non-fussy branding built to attract a brooklynite clientele to his new restaurant. Inspired by vintage BBQ joints and with a spit of Brooklyn cool, I designed a simple palette, bespoke type and a dash of fun apron-donning pig illustrations.