Brian Haines
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Clean & Clear

 

CLEAN & CLEAR

Reestablished Clean & Clear’s social presence with a new look and feel to resonate with the Gen Z mindset.

 
 
 
 

process

Skin care line Clean & Clear saw a decline in sales and tasked our team to revamp the brand’s social presence. Working as Design Lead in tandem with the Creative Director, we armed ourselves with in-depth research on Gen Z’s to launch a new, vibrant visual system. Textural color-blocking and hand drawn elements added a modern youthfulness. As a result, Clean & Clear saw an influx of new followers and sales for the first time in ten years.